Our Story
Born in Armenia, YaYa weaves together premium craftsmanship and childhood wonder.
YaYa began with a simple belief: children's clothing should feel as magical as the worlds they imagine. Chess pieces dancing across soft cotton, giant mushrooms on cozy knits, fluffy clouds on dreamy pajamas — each collection tells a story.
We source the finest fabrics and work with local artisans to create pieces that are gentle on sensitive skin and beautiful enough to pass down. Our Royal Collection celebrates timeless elegance; our Waffle Collection brings texture and warmth; our Mini & Mama sets unite families in matching joy.
From our studio in Yerevan to families around the world, YaYa is more than clothing — it's an invitation to dream.